ʻO ke ʻano o ka 'kūʻai i kēia manawa, uku ma hope' ka pilikia no ka millennial, nā mea kūʻai aku ʻo Gen Z

Nā Inoa MaikaʻI Loa No Nā Keiki

Aia ʻo Nick Molnar lāua ʻo Anthony Eisen i ko lāua mau makahiki he 20 i ka wā i hoʻokuʻu ai lākou iā Afterpay ma 2014. ʻO kā lākou hoʻomaka ʻana he app, i hoʻoulu ʻia e ka manaʻo o kahi layaway - kahi ʻano o kālā kālā kahi mea hiki ʻole iā ʻoe ke loaʻa koke.



Hoʻomāinoino pinepine ʻia nā Layaways no ka mea maʻamau ka alakaʻi ʻana i nā mea hōʻaiʻē e kū nei i ka nui o ka uku paneʻe, a ua ʻike ʻo Molnar lāua ʻo Eisen he ʻae ʻole nā ​​millennials a me Gen Z i nā kāleka hōʻaiʻē ma muli o ka hooweliweli i ka aie. ʻO ia ke kumu i hāʻawi aku ai ʻo Afterpay i ke koho e uku i kahi kūʻai i loko o ʻehā mau ʻōlelo ukupanee.



Ua pololei ka manaʻo o ka poʻe hoʻokumu, a ua kaulana ʻo Afterpay i ka kaulana. I kēia manawa, a Ka nānā ʻana i ka Bankrate mai 2016 Ua ʻike ʻo ia hoʻokahi wale nō o ʻekolu mau mākua ma waena o 18 a me 29 nona kahi kāleka hōʻaiʻē.

ʻElua mau makahiki ma hope o ka hoʻokuʻu ʻana, ua paipai ʻo Molnar i nā mea pā o Afterpay e kipa aku i kā lākou mea kūʻai punahele punahele a noi iā lākou e hoʻomaka e hoʻohana i ka paepae. Ma hope koke iho, ua hoʻokō ka nui o nā ʻoihana ma waena o Australia iā Afterpay ma ke ʻano he koho kūʻai. Ma 2018, ua hoʻoholo ʻo Molnar e hoʻonui i ka U.S.

ʻAʻohe mea makemake e lawe i kahi hōʻaiʻē e kūʻai i kahi lole, ʻōlelo ʻo Molnar Forbes ma kahi ninaninau 2018. Ua hoʻololi ʻia ka hoʻohana ʻana o nā kānaka i ke kālā, a ʻo ia ka mea a mākou e manaʻo nei i ka hoʻoponopono.



ʻO ka kūʻai aku ʻana o Afterpay ua kuhikuhi maopopo ʻia i nā millennials ʻōpio a me Gen Z - kāna E pili ana iā mākou Hōʻike ka ʻaoʻao i nā kiʻi o ka poʻe ʻōpio e paʻa ana iā lākou iho a ʻakaʻaka i kā lākou kelepona. ʻO nā huaʻōlelo kikokikona nui ma ka ʻaoʻao e ʻōlelo i nā mea e like me, Shopping isleʻaleʻa a makouhilinaʻiahoʻoikaikanā mea kūʻai, me he mea lā e kau ana i ka mana i nā lima o nā mea kūʻai. He mea kūʻai-centric, i hōʻike ʻia he hoʻolālā kūpono me nā millennials a me Gen Z.

Hoʻolaha pū ka pūnaewele Afterpay i nā hale kūʻai āpau e hana pū me ka brand - hoʻonohonoho ʻia e nā ʻāpana e like me nā haʻuki, nani , nā mea hale a me nā kāmaʻa. ʻAʻole hiki ke maʻalahi ka ʻike inā ua hui pū kāu mea kūʻai punahele me Afterpay, a ke hōʻike pū nei ka pūnaewele inā kūʻai aku kekahi mau hale kūʻai, e hoʻowalewale i nā mea kūʻai e kaomi.

ʻAiʻai: Afterpay



mea e ai i ka po

Me he mea lā ua maikaʻi loa ka ʻoiaʻiʻo. Akā he aha ka hopena inā e haʻalele kekahi i kekahi o nā uku ʻehā?

Ua kamaʻilio ʻo The Know iā Ethan Taub, ka mea nāna i hoʻokumu a me Luna Nui o Goalry, kahi hui e hāʻawi i ka ʻōlelo aʻo no ka hoʻokō ʻana i nā pahuhopu kālā. Manaʻo ʻo Taub e hoʻohana ana nā ʻoihana e like me Afterpay i ka stereotype e pili ana nā mea kūʻai millennial a me Gen Z i ka hauʻoli koke.

Manaʻo wau he nui ka poʻe hāʻawi kālā uku e manaʻoʻiʻo ana nā gen z a pau
ʻOi aku ka makemake o nā milenials e loaʻa ka mea e pono ai lākou i kēia manawa, a e uku hou ma hope, haʻi ʻo Taub iā In The Know. Inā ʻaʻole ʻoe e uku i ka manawa [hiki iā ia ke lilo i mea ʻino e puka ai. Inā uku ʻoe i ka manawa, ʻaʻole e hoʻopilikia ʻia kāu helu ʻaiʻē, akā inā ʻaʻole ʻoe, hiki i nā hopena nui.

Pehea ka maʻamau o ka uku ʻole i ka manawa? Wahi a nā hōʻike kālā a Afterpay, he hapa liʻiliʻi wale nō o kāna mau loaʻa makahiki i loaʻa mai nā uku uku hope. Mai 2016 a 2017, Hana ʻia ma hope o ka uku ma kahi o miliona Australian dollars ( miliona ma USD) i nā uku mai nā mea kūʻai aku a me kekahi .1 miliona (.4 miliona ma USD) i nā uku hope.

home remedy no ka wehe ʻana i ka lauoho maka

ʻAʻole holo ʻo Afterpay i nā loiloi hōʻaiʻē ma luna o nā mea kūʻai aku e kau inoa e hoʻohana iā ia, he mea maikaʻi paha ia i nā mea hoʻohana me ka haʻahaʻa haʻahaʻa, akā e noʻonoʻo ana nō hoʻi i ka liʻiliʻi o ka manaʻo o ka ʻoihana inā hiki i kāna mea hoʻohana ke uku maoli i nā uku.

ʻO ka paʻi maikaʻi i ke kau inoa ʻana me Afterpay ʻōlelo ʻoiai ʻaʻole e holo ka hui i kahi hōʻaiʻē iā ʻoe, hiki iā ia ke kauoha i kāu hōʻike hōʻaiʻē a kākau i kahi leka ua hala ʻoe i nā uku.

No laila, ʻoiai ʻaʻole pono ʻo Afterpay i kāu helu ʻaiʻē, hiki iā ia ke hoʻopau iā ia.

I kēia manawa, ʻo ka Australian Securities and Investments Commission (ASIC). ka nānā ʻana ke kūʻai i kēia manawa, e uku i nā hana ma hope ma hope o kahi hōʻike 2018 i ʻike ʻia e hiki i ke ʻano ke hoʻolilo i kekahi mau mea kūʻai aku i ke kālā.

ʻO ka luna nui o Commonwealth Bank Matt Comyn hāpai i kahi manaʻo like i loko o ke komite pāremata ma Sepatemaba 7, e ʻōlelo ana ʻo nā hui e like me Afterpay e pono e noʻonoʻo i ka holoʻokoʻa o [ka mea kūʻai aku] hiki ke uku, ma mua o ka ʻae ʻana i kā lākou kūʻai ʻana i kēia manawa, e uku ma hope o ka noi ma kona ʻano waiwai no ka mea hiki iā ia ke hana i nā tona o nā pilikia me. helu aie o kanaka.

Akā ke koi nei ʻo Afterpay ʻaʻole pono kāna mau mea kūʻai i ka pale kānāwai a hiki i ka hui ke hoʻoponopono iā ia iho i nā pilikia. He mea hoʻohana Reddit ʻōlelo ʻia ma ka ʻōlelo a ka hui ma ka ʻōlelo ʻana: Ua hōʻike pinepine ʻia ka mōʻaukala iā mākou, i loko o kahi honua hoʻokele waiwai, ʻaʻole hana ka hoʻoponopono ponoʻī.

Hoʻoponopono mākou i nā kāleka hōʻaiʻē. Hoʻoponopono mākou i nā hōʻaiʻē. Hoʻoponopono mākou i nā mea hōʻaiʻē lā uku. Pehea ka ʻokoʻa o kēia? kekahi mea hoʻohana Reddit kau ʻia . Loaʻa ka pilikia o kēia mau ʻoihana i ka pilikia. He aha kēia mea kupanaha a lākou i manaʻo ai e pale iā lākou mai ka loaʻa ʻana o nā pilikia like ʻole i loaʻa i nā hōʻaiʻē unregulated?

Nā ʻike mua a ASIC Ua ʻike ʻo ia hoʻokahi i loko o ʻeono kūʻai i kēia manawa, uku ma hope ua hoʻokuʻu ʻia nā mea hoʻohana i kā lākou mau waihona panakō, hoʻopaneʻe i nā uku pila ʻē aʻe a ʻaiʻē paha i ke kālā no ka uku ʻana i nā haʻawina a pale i ka uku lohi.

ʻAʻole maopopo ka hope o Afterpay. Me nā mea hoʻokūkū e like me Suedena Klarna ʻO ka popping up, pono nā hui fintech e noʻonoʻo i nā ala e noho ai ma mua o ka hoʻokūkū.

Ke piʻi nei kēia mau ʻoihana i ka kaulana, pono ke ʻike aia ala palekana e hoʻohana i ka Afterpay. Pono nā mea kūʻai e hoʻonohonoho i kā lākou moʻokāki me kahi kāleka debit ( ʻaʻole he kāleka hōʻaiʻē) a hoʻonohonoho i nā hoʻomanaʻo hoʻomanaʻo e pale aku i nā uku lohi ʻole.

Ua hauʻoli i ka heluhelu ʻana i kēia ʻatikala? E heluhelu e pili ana i nā dermatologists e kaupaona nei i ka nānā ʻana o Gen Z me ka mālama ʻili TikTok

Nā mea hou aʻe mai In The Know:

Aia kahi hale TikTok hou ma ke kaona a ʻo ia ka mea ʻino loa

E kūkulu ʻo Pluto Pillow iā ʻoe i kahi uluna pilikino e pili ana i kāu kūlana hiamoe

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ʻO nā kāne maikaʻi loa ma ka honua

Loaʻa i ka Gap Factory nā uku kūʻai nui me nā ʻano haʻahaʻa e like me

E hoʻolohe i ka manawa hou o kā mākou pop culture podcast, Pono mākou e kamaʻilio:

Kou Horoscope No Ka LāʻApōpō